Gopika Thoughts: June 2010

June 21, 2010

Scope of Mass Communication Today in India

June 9, 2010

Communication

If I am to speak ten minutes, I need a week for preparation; if fifteen minutes, three days, if half an hour, two days; if an hour , I am ready now. The world of modern day is often called the “Age of Communication and information” and most recently, the cyber or Networking Age. The word “Communication” is derived from the Latin word Communis, which means Common. Communication is a human relationship involving two or more persons who come together to share, to dialogue and to commune, etc. with others in our day- to-day life. To satisfy our physical, emotional and other needs, means of communication is very important to survive. The communication has become an integral part of one’s life now.

Definition

Various authors have given different meanings to communication-

Acc-to Wilbur Schramm:” Sharing of experience on the basis of commonness”.

Denis McQuail Defines: ”Communication is a process which increases commonality, but also requires elements of commonality for it to”

Charles E. Redfield: ”Communication is the broad field of human interchange of facts and opinions and not the technologies of telephone, telegraph, radio, and the like”.

Theo Haiemann: ”Communication is the process of passing information and understanding from one person to another. It is the process of imparting ideas and making oneself understood by others”.

American Society of Training Directors: ”The interchange of thought or information to bring about mutual understanding and confidence or good human relation.”

Thus, we can say it is a process of sharing of information, exchange of ideas, knowledge and attitude among people through certain signs, symbols and words.

Reference:

Communication by C.S. Rayudu
Mass Communication in India by Keval J. Kumar
Handbook of Journalism and Mass Communication by V.Aggrawal
And my collection &with my best knowledge