February 28, 2010
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February 16, 2010
What are the Models of Communication?
A model is a pictorial presentation to show the structure of communication process in which various elements are linked. It is a pure representation of a reality. A good model represents the reality of communication, but the process of communication is not a reality. Models are totally based on assumption for better understanding of the effects of communication on society. The earlier models of communication are simple but inadequate. But by 1950’s models became more elaborate and adequate.
Important Models of Communication
- Harold D Laswell’s Model [1948].
- Claud Shannon and Wareen Weaver’s Model [1949].
- Theodore M. Newcomb’s Model [1953].
- Charles E Osgood’s Model [1954].
- George Gerbner’s Model [1956].
- Bruce H. Westley’s and M.S. Maclean’s Model [1957].
- Wilbur Schramm’s Model [1971].
February 5, 2010
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